§ 32-3. Purpose.

(a)

The purpose of this chapter is to provide uniform sign regulations and standards which promote a positive city image, reflecting order, harmony, and pride, thereby strengthening the economic stability of the city business community, as well as cultural and residential areas. Objectives to be pursued in applying specific standards are as follows:

(1)

To identify individual business, residential, and public uses without creating confusion, unsightliness, or visual obscurity of adjacent businesses.

(2)

To ensure that all signs in terms of size, scale, heights, and location are properly related to the overall adjacent land use, character, and development lot size.

(3)

To ensure that all signs, sign supports, and sign bases shall be so constructed in a safe manner and will not constitute a hazard to the public's health, safety or welfare.

(4)

To ensure that all signs are designed to provide for design compatibility with surrounding development, and will not detract from the pleasure, safety and economic well-being of the community. The materials used, form, color, lighting, and style should be similar to the materials used in the development.

(5)

To accommodate the free speech right to express ideas by displaying a sign, while balancing this right against the cumulative public impacts of signs.

(b)

The regulations contained in this chapter are the minimum amount of regulation necessary to achieve its purposes.

(Ord. No. 10-07, § 1(exh. A(15-232(A))), 3-15-2010)